What Is the Impact Report?

The Impact Report is a live admin dashboard inside Pursuit that gives team leaders full visibility into how their reps are activating and using the platform — without needing to request a usage pull from their CSM.

What it tracks

Activation: Tracks each rep's onboarding milestones: whether they've registered on the platform, are receiving Signal digest emails, and have installed and are actively using the Chrome extension. The Activation tab shows completion milestone-by-milestone, per rep, so admins can see exactly who's fully set up and who needs a nudge.

Usage: Monitors day-to-day platform engagement feature-by-feature, including signals worked, research runs, data exports, Chat activity, and browser extension usage. Includes a drill-in per feature to see exactly how individual reps are engaging.

Team Activity: A per-rep table showing last active date, signals received/saved/dismissed, rows researched, digest clicks, extension lookups, and searches. All the data is sortable and searchable.

How to access

Settings → Impact Report

Using the Impact Report to Drive Team Adoption

Getting your team fully activated on Pursuit is the first step to seeing pipeline results. The Impact Report gives you the tools to make that happen — and to catch adoption gaps before they cost you.

Start with Activation

When you're onboarding your team, head to Settings → Impact Report → Activation tab. You'll see every rep mapped to three milestones: registered on the platform, receiving Signal digest emails, and installed and using the Chrome extension.

A rep who hasn't completed these steps isn't getting the full value of Pursuit. Signals are being delivered to accounts they aren't seeing. The Activation tab tells you exactly where each rep is stuck so you can close the gap fast — usually with nothing more than a quick message.

Then move to Usage

Once your team is activated, the Usage and Team Activity tabs become your ongoing visibility layer. Check in regularly to see who's engaging with their signals, running research, and using the extension. These leading indicators tell you who's working Pursuit and who's drifting — before it shows up as a pipeline problem.

A practical adoption workflow

• Week 1: Review Activation to confirm all reps have completed their three milestones

• Week 2+: Check Team Activity weekly to monitor signal engagement and extension usage; set usage goals/accountability metrics with sales leaders 

• Ongoing: Use the Usage table in 1:1s to coach reps on specific feature adoption

Key takeaway

The Impact Report doesn't just measure adoption — it gives you the levers to drive it.