When to Use This

The Pursuit Chrome Extension brings account and contact intelligence directly into your browser — wherever you're already working. Whether you're on an account's website or looking them up in your CRM, the extension surfaces Pursuit-powered information without requiring you to navigate to the Pursuit platform

What the Extension Shows You

When you visit an entity's website or in your CRM, click the Pursuit extension icon to see:

• Signals — any new or recent signals for that entity from your configured signal profiles

• Entity information — demographic data, metadata, and key details about the organization

• Documents — direct links to relevant documents Pursuit has collected (budgets, meeting minutes, plans, etc.)

• Contacts — filtered by your configured personas, with the ability to sync contacts directly to you CRM

• Pinned research — AI-powered research insights that have been surfaced by your team (e.g., call volume estimates, legacy systems, multilingual population data)

• CRM link — click the icon to jump directly to the account page in your CRM

Common Use Cases

• Meeting prep — review key details about an account before a call, directly from the extension

• Contact discovery — find and sync relevant contacts directly to your CRM without leaving the page

Syncing Contacts

From the Chrome Extension, you can:

1. View contacts associated with the entity

2. Filter contacts by persona or role

3. Click the checkbox to select the contact(s) you'd like to sync

4. Click Export

5. Pursuit will keep synced contact information up to date moving forward

Pinned Research

If your RevOps team or admin has configured AI-powered research columns (e.g., "call volume estimates," "legacy systems in play"), those insights can be pinned to the Chrome Extension view. This means the most important research findings are visible at a glance without navigating into the full Research section.