Using the Impact Report to Drive Team Adoption

Getting your team fully activated on Pursuit is the first step to seeing pipeline results. The Impact Report gives you the tools to make that happen — and to catch adoption gaps before they cost you.

Start with Activation

When you're onboarding your team, head to Settings → Impact Report → Activation tab. You'll see every rep mapped to three milestones: registered on the platform, receiving Signal digest emails, and installed and using the Chrome extension.

A rep who hasn't completed these steps isn't getting the full value of Pursuit. Signals are being delivered to accounts they aren't seeing. The Activation tab tells you exactly where each rep is stuck so you can close the gap fast — usually with nothing more than a quick message.

Then move to Usage

Once your team is activated, the Usage and Team Activity tabs become your ongoing visibility layer. Check in regularly to see who's engaging with their signals, running research, and using the extension. These leading indicators tell you who's working Pursuit and who's drifting — before it shows up as a pipeline problem.

A practical adoption workflow:

• Week 1: Review Activation to confirm all reps have completed their three milestones

• Week 2+: Check Team Activity weekly to monitor signal engagement and extension usage; set usage goals/accountability metrics with sales leaders 

• Ongoing: Use the Usage table in 1:1s to coach reps on specific feature adoption

Key takeaway: The Impact Report doesn't just measure adoption — it gives you the levers to drive it.

How to access: 

Settings → Impact Report → Activation tab

Settings → Impact Report → Usage tab

New to the Impact Report? Watch the ~3-minute video overview.