Products control what Pursuit's AI looks for when scanning government documents. Configuring them well is one of the highest-impact things an admin can do for Radar quality.

Accessing Products

Go to Settings → Products. Click any product to view or edit. Click Create new product to add one.

Creating a Product

• Name — Keep it clear and recognizable (e.g., "Public Safety Analytics").

• Visibility — Choose Share with all workspace members for most products. Use Private for experimental profiles.

• Product Description — Describe what the product is in a few sentences including value proposition and positioning. This is used to inform AI-generated prospecting emails and talking points.

• Signal Criteria - A free text field to provide specific multi-word statements that directly point Pursuit's AI to the types of procurement, need, and or sentiment specific signals you most care about surfacing. Weight criteria differently based on what's most important.

• Competitors - A space to provide a list of the competitors your company has specific to a given product or offering category. Pursuit will look for competitive mentions within the document and add a tag to the signal card with any competitors found.

• Keywords — Add comma-separated terms that broaden the search beyond the prompt.

Writing a Good Product Description

• Be specific about what you sell: "Cloud-based procurement management for state and local agencies" beats "procurement software."

• Describe the buyer: IT departments, procurement offices, transportation agencies, etc.

• Talk about your unique value proposition.

Assigning Priority to Signal Criteria

For each signal criterion, you can assign priority based on the most important influences to a deal.

• Signal criteria that translate to sales qualified leads should have an attribution closer to 5

• Less predominant signal criteria as they pertain to selling should have an attribution closer to 1

Managing Multiple Products

• Signal feedback is a strong indicator of which signal criterion need tuning

• 3-8 products is a good range. One per distinct solution.

• Don't over-fragment — 20 overlapping products create noise.

• Check which products your reps actually select in their Radar profiles. Low adoption may mean the name or prompt needs work.

See 📄 Understanding Products in Pursuit for how products are used across the platform.