What Is the Confidence Score?

Q: "How sure is Pursuit about this contact, really?"

Quick Answer

The confidence score is Pursuit's estimate of how reliable a contact's information is. Pursuit shows contacts at 60% confidence and above by default, since that's the point where a name is reliable enough to act on.

What This Is

Every contact surfaced carries a confidence score. It exists so you can prioritize who to message.

How It Works

Pursuit scores a contact based on signals like title match, source freshness, and how well the contact ties back to the account. Contacts at 60% or higher show by default in your contact list. That threshold is a floor for feeling good about reaching out, not a guarantee.

What It Doesn't Do

A score below 60% doesn't mean the contact is wrong. It means Pursuit has less to confirm it. For a small account with few contacts, a below-threshold name is still a real starting point.

Next Step

If you're only seeing one or two contacts for a smaller account, see "How to Find More Contacts for a Small Territory."