What Are Opportunity Signals?
Last updated: June 9, 2026
What It Is
An opportunity signal is an early indicator of a propensity or interest to potentially buy. Opportunity signals are surfaced by Pursuit, which continuously scans public sector documents and assets to identify relevant potential opportunities for your.
Signals help you get notified as early as possible so you're not waiting for an RFP or RFI to drop before knowing there's potential opportunity within your accounts.
Where Do Signals Come From?
Pursuit's AI reads and analyzes a wide range of public sector data sources. Some example of sources:
Meeting recordings and minutes — council meetings, board meetings, committee meetings
Budget documents — proposed budgets, approved budgets, and budget line items
Strategic plans — digital modernization plans, IT roadmaps, and AI adoption plans
PDFs posted by government agencies — RFIs, planning documents, project proposals
YouTube videos — public recordings of government meetings and hearings
Website data and social posts — information from agency websites and public social media
FOIA data — purchase orders and contract data obtained through public records requests, including vendor names, SKUs, pricing, contract start/end dates, and termination rights
In addition to the above, the Pursuit platform pulls in signals from 50+ distinct source types
What Does a Signal Look Like?
A signal surfaces a specific finding from a document along with context. For example:
"A council member said they were impressed by West Jordan's AI chatbot and plans to contact West Jordan and the vendor to ask questions."
Each signal includes:
A summary of what was found and why it's relevant
The source asset with a direct link so you can read the original
The date the document was published or the signal was detected
How Signals Evolve
Signals aren't one-time alerts. As Pursuit detects additional indicators around the same opportunity, it aggregates and elevates that information. You may see multiple signals for a single entity as new evidence surfaces.