Supercharge your research with AI-powered prompts and AI functions
Last updated: June 25, 2026
In addition to standard metadata (see 📄 Creating Your Research Worksheet), you can conduct deep research with Pursuit's AI-powered prompts and AI functions.
You can select from Pursuit curated AI prompts or you can create your own research prompts.
Pursuit-curated AI prompts
Out of the box, you can leverage Pursuit's default structured output prompts. Examples include:
procurement thresholds
repetitional events
top methods
From within your research worksheet,
Click on the AI Columns button on the right

Select one of the Pursuit-curated AI prompts under Structured Output

The sidebar will then show you the prompt panel.
Within the panel you can:
change the variable name
select the specific product profile to use in the prompt (optional)
customize the output format and calculations
Ensure "Notify me when this research is done" is checked. This will send you an email once the research finishes running.
Before applying to all rows, check the research results and output by clicking on the Try on 5 rows button
Custom Research Prompts
You can draft and apply your own research prompts. Check out this article to see how.
Applying AI functions
In addition to research prompts, you can enhance your insights by applying AI functions to your worksheet. For example:
conduct territory or account prioritization and planning
find nearby customers
generate talking point for your outreach campaign

See more about each here: